Naming Rights

The naming rights for the Cumberland County Civic Center are being disputed over. The Civic Center is 35 years old, and has recently been undergoing modifications which are scheduled to be done by early 2014. The Civic Center has hired a Comcast Corporation from Philadelphia to market the naming rights. What has been known as The Cumberland County Civic Center by many, could soon be named after a  big time company. For example, the sports arena in Manchester, New Hampshire was bought by Verizon Wireless in 2001 for $11.4 million. With this along with all of the renovation changes going into the Civic Center, don't be surprised if it goes through some big changes in the next few years.